Initiative Thailand elevates Nopakun Sujaritchant to the position of Chief Executive Officer

Initiative Thailand has promoted Nopakun Sujaritchant (pictured) to the position of Chief Executive Officer. In this role, Sujaritchant will oversee Initiative’s six business operations and deliver integrated marketing communications solutions to some of Thailand’s leading brands, comprising F&B, health & beauty, automobile, bank and telcos. He will report to Wannee Ruttanaphon, Chairman of IPG Mediabrands in Thailand.

An MBA with honors graduate from Washington DC, Sujaritchant came on board with Lintas Thailand in 1995, following which, he joined SC Matchbox, a local agency, in 2002 before taking the helm at Initiative 3 in 2003. As Managing Director, Sujaritchant has been instrumental in growing its client portfolio, bringing home a bevy of businesses including BMW, Thai Beverage PLC, Bio Consumers, Abbott, Boots Retail AOR, Siam Cement Group, DKSH Healthcare, Chevron, Bumrungrad International Hospital, Techno-Sell (Frey), TaoKaeNoi Food & Marketing among others.

Welcoming him to his CEO role, Wannee Ruttanaphon said, “Nopakun is a widely respected planner and has extensive experience helping brands build and strengthen their presence in the local market. He is also a great mentor who has built a strong team of passionate and high calibre media strategists that bring cutting edge solutions to brands. I have implicit belief in Nopakun’s leadership and with him at the helm, I am certain Initiative will only grow from strength to strength.”

Congratulating Sujaritchant on his promotion, Prashant Kumar, President of IPG Media Brands, World Markets Asia said, “Nopakun is an invaluable asset to Mediabrands’ team who has steadily upped the ante and placed Initiative in an enviable position in Thailand.  His impressive track record, wealth of knowledge and experience will play a key role in strengthening our strategic offerings across our list of clients.”

Responding to his appointment, Sujaritchant said, “Today, Initiative brand in Thailand is synonymous with creative excellence and innovative marketing communications strategies that deliver outstanding results; it is a brand that marketers and advertisers trust. I look forward to continuing on the impeccable standards and raising the game for our clients.”