Singapore Tourism Board retains MEC for media

Following on from yesterday’s story on CB Asia, MEC has been retained as global media agency of record for the Singapore Tourism Board after a statutory review. MEC has worked with the STB since 2009.

MEC will work with the Singapore Tourism Board and its other agency partners to drive strategic brand leadership and paid owned earned channel planning across key markets globally.

The scope of work includes integrated planning, content, digital display, search, social and analytics and insights.  Markets covered include: Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines, China, Japan, Korea, Taiwan, Hong Kong, UK, Germany, USA, Australia and India.

Commenting on the win, Connie Chan (pictured above), Managing Director of MEC Global Solutions Asia Pacific said, “We are incredibly proud to have been re-appointed as Singapore Tourism Board’s global media agency of record. We are thrilled to continue working with STB to drive Singapore’s image as one of the world’s greatest destinations and to champion Singapore across our network. At MEC, we believe in building long term client partnerships to allow us to support our clients as they grow their business, in a constantly changing communication environment.  We’re delighted that STB has joined us on this journey.”