Fanta launches global ‘Play Fanta’ digital graphic novel campaign via Ogilvy & Mather New York
May 2 2013, 11:07 am | | No Comments
Fanta is launching a major global campaign via Ogilvy & Mather called ‘Play Fanta’, which is a digital graphic novel embedded with playable content.
‘Saving the Source’ – created by The Alchemists with animation by Psyop – is a story about a group of teens who are on a mission to save ‘play’ after it disappears from their town.