Gina Sim joins DDB China as Business Director

DDB China Group has appointed Gina Sim as Business Director. Based in Shanghai, Gina will be responsible for leading New Zealand dairy giant’s Fonterra business, which the agency won on a regional level at the end of last year.

Gina has over 11 years of international experience with FMCG, B2C marketing and branding, and creative communications in the US, Singapore and China. She has worked with a wide variety of clients, including Estée Lauder, Coach, A.S. Watsons Group, Citibank Malaysia, Nestlé Infant Nutrition, Siemens B2B China and Proctor & Gamble.

Gina transitioned from Creative Director with OgilvyOne in Singapore to Business Director at OgilvyOne Beijing to gain a keen understanding of China’s consumer behavior and landscape, as well as lead client businesses to help accelerate their online presence and growth. Prior to joining DDB, she worked for ACXIOM China as Managing Account Director, focusing on data-driven marketing, analytics and integration of online and offline data to help uncover consumer insights to support decision making for clients.

Jit Ng, Vice President DDB Group North China and Managing Director DDB Group Shanghai said, “Jumping from a creative to a business lead, Gina stands out with a diversity of skills, brave attitude and striking personality. We’re excited to have Gina join DDB to partner with our clients and seamlessly bridge the intersection of creativity and effectiveness. With Gina’s strength in integrating online and offline platforms, we are in a prime position to accelerate our clients’ brand presence in China, as well as create engaging and highly equitable consumer and brand relationships.”

On her appointment Sim said, “Beautiful work with results drives me, and I enjoy working with my team and clients who share similar values and passion. With DDB’s focus on creativity and humanity, I feel right at home to continue this endeavor.”