Movie posters get a new lease of life with the birth of WiFi posters via Cheil Worldwide Korea

Cheil Worldwide Korea installed Wi-Fi devices into existing poster billboards.

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Unlike advertisements with QR codes that require the consumer to first download a mobile app then scan the code, the Wi-Fi poster connected the poster to the mobile device by simply tapping the Wi-Fi network menu. the Wi-Fi poster increased the film’s official website traffic by 28.5%.

Time spent on the websites by Wi-Fi poster visitors was 5 times longer than regular visitors. The Wi-Fi Posters translated into actual numbers. Each access point recorded the tally of wireless connections made, how many of them led to page views, and ultimately to on-line ticket sales.