Ogilvy & Mather Singapore and Unilever help to save water across Vietnam and Indonesia
Ogilvy & Mather Singapore in partnership with Unilever and its brand Comfort have developed a campaign to save water across Vietnam and Indonesia.
This initiative spearheaded by Comfort One Rinse, a product which helps save up to 20 litres of water every time one person does their laundry, forms part of Unilever’s Sustainable Living Plan.
Shot in Indonesia, the two films show the beautiful landscapes and the wildlife that lives around the water sources and then shows what could happen to the landscape and the water supply if we don’t save water.
“Unilever and Ogilvy worked hand in hand to create this iconic piece of communication that links rinsing to the water crisis and explains to the people of Vietnam and Indonesia that their own washing is part of the problem,” said Aseem Puri, Regional Brand Director for Comfort. “With Comfort One Rinse they can become part of the solution.”
Andre Jewell was chosen as the director of the two TVCs as he has a passion for water conservation which goes back to 2000 when he set up The Holiwater Project to raise awareness about the Ganges river and has made a feature length film Holiwater.
So far, 2.4 million litres of water have been pledged to be saved in Indonesia.
Credits – Client: Markus Rehde, Aseem Puri, Lan Trieu Thuy. Creative: Kevin Geeves. TV producer: Felicia Tan. Account Management: Rahul Gupta, MingShan Goh. Planner: Owen Dowling. Director: Andre Jewell. Cinematographers: Andre Jewell, Gareth Moon. Editor: Richard Shaw. Music: The Gunnery.
2 Comments
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