Vicks reconnects families and brings their voice back in new print work out of Publicis Singapore

The internet has everyone trapped in its world wide web. People are so busy trying to connect with our online acquaintances, that we’re disconnecting with those who really matter: our family.

As a brand that has always supported bonding between families, Vicks Throat Drops finds an insightful take to the good ol’ product benefit of bringing voice back. Agency: Publicis Singapore.

Credits – Worldwide Chief Creative Officer: Erik Vervroegen. Executive Creative Director: Ajay Thrivikraman. Copywriter: Sonal Chhajerh, Nikhil Panjwani. Art Director: Tam Ivy San. Agency Producer: Annie Ang. Photographer: Jeremy Wong. Producer: Jasmine Ho. Account team: Rakesh Hinduja, Ambba Kuthiala.