Cannes Contenders: BBDO Thailand
In the lead up to next month’s Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…
BBDO Thailand
Coca Suki created “The Bonding Pot” , the first device invented for bringing back the warm moment of diners. With The Bonding Pot, the sukiyaki pot only activates and begins cooking when all mobile phones are inserted. The Bonding Pot does not allow any mobile phone to ruin any moment at the dining table because the meal will stop and the pot will stop cooking if someone takes a mobile phone out.
BBDO Thailand
HomePro is one of the largest household hardware stores in Thailand. Recently, it came up with a heart-touching campaign to help those living in underprivileged neighborhoods. “The Other Side project” involves creating outdoor signboards that don’t just deliver an ad message, but they also double as a housing wall.
BBDO Thailand
The biggest sale of the year comes with the biggest chase. An action film, a story of a security guard chasing after a thief. This epic chase was directed by Thanonchai Sornsriwichai.
BBDO Thailand
“Drive Awake”, The World’s First Mobile Application that helps wake up drowsy drivers by using eye and face tracking technology to analyze driver sleepiness while they are behind the wheel. When activated, the application wakes up drowsy drivers with a unique alarm whenever they start to doze off, and it then offers them the route to the nearest Café Amazon to take a coffee break.
Want to feature your agency’s top chances at Cannes? Email kim@campaignbrief.com for details.