DDB Group Korea retains HIIRA business

DDB Group Korea successfully retained the Health Insurance Review & Assessment Service (HIRA) account after a competitive pitch against local agencies Daehong and Joongang UMS.

DDB Group Korea will develop all TVC, Radio CM, OOH Print and Online campaigns for the brand’s main organisation services, hospital assessment information, medical expenses confirmation application services, national health systems, and specialist hospitals.

Kevin Koh, CEO of DDB Group Korea said, “As a national government organisation, HIRA holds a competitive pitch for a new advertising agency every year. To appoint the same agency two years in a row is a very rare occurrence. This is reflective of outstanding performance from DDB. I am enormously proud of our people at DDB Korea for making this success possible and I look forward to further growing our relationship with HIRA.”