Dentsu makes inroads into Thailand as Dentsu Media and Dentsu Plus celebrate 10th anniversary

Dentsu Network/Asia has experienced a prosperous time with a number of local wins in Thailand as two of its brands celebrate ten years in the country.

Dentsu Plus and Dentsu Media Thailand were set up in May 2003, while Dentsu has been present in Thailand since 1974. This milestone comes soon after Dentsu Plus announced the acquisition of Thai brand consultancy Brandscape in order to extend its brand identity capabilities and transition into an integrated and distinctive hybrid agency.

Recent wins over the last three months by Dentsu Plus include AP Honda, Grohe, Nissin, and Pruxsa Real Estate. At the same time, Dentsu Media Thailand bagged deals with AIS, Sharp, Bio Consumer, and Panasonic through its divisions Media Palette, Media Cubic, Media Matrix, and Dentsu 360. The wins span project briefs as well as agency-of-record partnerships for total billings exceeding US$22 million in value. This adds to an existing portfolio of clients such as Honda and Unicharm for Dentsu Plus and Toyota, Ajinomoto, Ichitan, and Scotch for Dentsu Media Thailand.

“Dentsu has built on its rich history in Thailand and demonstrated strong growth over the last year with local and multinational firms,” said Dick van Motman (pictured above), Chairman and CEO, Dentsu Network/Asia. “We have exceptionally strong leaders on the ground in Mitsuyuki Nakamura who heads Dentsu Media Thailand, and Takemi Furuta who leads Dentsu Plus. With the Brandscape acquisition, we have been able to expand our offerings, add to the team and welcome new brands to our portfolio. I look forward to maintaining this track record over the next decade.”

Dentsu Plus was founded in 2003 as a new-line brand agency under Dentsu Network/Asia, with the aim of being a cutting-edge integrated communication design provider for its clients. It has shown double-digit growth in recent years. Dentsu Plus is a one-stop solution for clients and combines the design and creative capabilities of Dentsu Plus Design Ninja with the branding expertise of Brandscape.

Dentsu Media Thailand was set up in the same year, as the media agency arm of Dentsu Inc. Its agency divisions Media Palette, Media Cubic, and Media Matrix offer high quality integrated solutions to advertisers, while Dentsu 360 focuses on content, digital, and new business development.

In addition, Dentsu Thailand also announced new additions to its portfolio with Converse and Kameda. Dentsu Thailand has been present in Thailand for 39 years, offering a comprehensive range of communications solutions to its clients. Dentsu is committed to developing and nurturing talent and today employs close to 500 staff in the Kingdom across its three businesses.