McCann Philippines named Effectiveness Agency of the Year; BBDO Guerrero’s “It’s More Fun In The Philippines” tourism campaign bags Platinum Grand Prix at 2013 UA&P Tambuli Awards

McCann Worldgroup Philippines (pictured left) was named Effectiveness Agency of the Year at the 2013 UA&P Tambuli Awards presented in Manila last week. The awards celebrate IMC effectiveness and the promotion of societal values.

BBDO Guerrero’s “It’s More Fun In The Philippines” tourism campaign won the top award – the Carmencita Esteban Platinum Grand Prix – and the country’s Tourism Secretary Ramon Jimenez received the Effectiveness Advertiser of the Year Award (pictured left).

Along with the coveted title, McCann’s multi-platform campaigns also garnered twelve more metals, including a Gold for Coca-Cola “Little Red Schoolhouse” under Family-Oriented Brand category. Five silvers were also awarded to the agency for its values-driven, high-yielding works for: Maggi “Tribute” (Family Oriented category); Bank of the Philippine Islands “Talk To Us” (Integrated Digital and Mobile-led Program); Jollibee “The Happy Filipino” (Integrated Digital and Mobile-led Program); Coca-Cola “Milyon-milyong Pasasalamat” (Integrated Promo and Activation-led Program); and Coca-Cola “Little Red Schoolhouse” (Advocacy). McCann also brought home six bronzes.

BBDO Guerrero also won two Gold awards (Creative Effectiveness and Innovative & Integrated Media categories) and a Silver award (Insight and Strategic Thinking category). Meanwhile, the agency’s work for Pepsico Philippines and The MyShelter Foundation was also recognized.  The Pepsi Bottle Light campaign received a Silver (Integrated Promo & Activation-Led Program category) and a Bronze award (Advocacy category).

This is the 7th year that The UA&P Tambuli Awards recognized “marketing communicators who create and deliver messages focused on results that build long-lasting value for their organization, markets and stakeholders, and for the good of society”.

The jurors, composed of marketing luminaries both from ad agency and client sides, were headed by Overall Jury President Rupen Desai, who is the Singapore-based Regional President for Lowe + Partners, Asia Pacific.