Cannes Contenders: Saatchi & Saatchi Singapore
In the lead up to the Cannes Lions Festival next week, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…
Saatchi & Saatchi Singapore
Every year, thousands of Filipino children fall victim to illnesses caused by hand-borne germs. Hand washing with an anti-bacterial soap would kill 99.9% of these germs. But because kids can’t see the germs, they never bother to wash them away. So Safeguard, with the help of Saatchi & Saatchi Singapore, created a germ kids could see and put them on something kids love: a stamp. They distributed the stamps to teachers, who then stamped their students everyday. To remove the stamp, students had to handwash with Safeguard for 30 seconds – the same amount of time it takes to kill 99.9% of germs.