Cannes Contenders: Leo Burnett Indonesia

In the lead up to the Cannes Lions Festival next week, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…

McDonald’s “Holding Hands”

Leo Burnett Indonesia

Created for McDonald’s in Indonesia to reinforce it as the brand that brings people together, the brand TV spot told a heartwarming, “human” story of two teenagers finding magic in McDonald’s where the iconic, beloved French fries finally bring them together in a wonderful moment.