JWT Shanghai, McCann India and Lowe Bangkok win 2 Gold Lions each in Asia’s tally of 10 at Cannes Press category
June 20 2013, 3:49 am | | 3 Comments
JWT Shanghai, McCann India and Lowe Bangkok were multiple Gold winners tonight in the Cannes Lions Press competition.
JWT Shanghai won 2 Golds for Samsonite – Sumo Elephant and Wrestler Bear. McCann Mumbai also won 2 Golds for Penguin Audio Books and Lowe Bangkok’s 2 Golds were for Unilever Sunlight – Pig and Lamb.
Single Gold Lion winners were Grey Mumbai (Duracell); O&M Hong Kong (Beijing Sports Radio); Publicis Singapore (Crisis Relief Singapore) and Taproot Mumbai (Farmers’ Suicides).
Download the winners list: Press Winners – CL2013.xls
This year’s Grand Prix went to TBWA Media Arts Lab Los Angeles for their iPad Mini print campaign for Apple.
3 Comments
Wow. These are all awful.
I particularly dislike the Farmers Suicide series (gold lion winer no less). Let me count the reasons.
Sub-standard pun on the word ‘hang’.
Written in the voice of someone who killed himself (and came back to write the ad). Creepy.
Leveraging a really unfortunate tragedy to win an award. Creepier.
We’re supposed to believe its farmer english but it’s actually copywriter english.
I suppose they have to give Asia some percentage of awards to reflect the massive entry fees the continent ponies up.
Samsonite is so straight forward.
Gold?