Beyond Social Services spells out a positive future in new print work via Publicis Singapore
June 20 2013, 2:44 pm | | No Comments
In a meritocracy like Singapore’s, juvenile delinquents are often stigmatised, seen as hopeless and having no future. To get more volunteers for its youth rehabilitation programmes, Beyond Social Services via Publicis Singapore wanted to show that a juvenile delinquent can become a useful member of society with everyone’s support.
To express this powerful idea, the agency used the exact same letters to rearrange a negative past into a positive future. Each “rearrangement of lives” is visualised with arresting typography to grab maximum attention.