Paul Catmur’s Cannes Diary: Day Four

Paul Catmur, creative managing partner at Catmur & Friends, Auckland is New Zealand’s representative on the Cannes Lions Cyber jury. Catmur is giving daily insights to this year’s judging for Campaign Brief Asia.

Day Four was spent, still on our own computers, going through the entries one last time. There had been hardly any discussion about anything other than the cost of beer, so when we were finally presented with the shortlist on the morning of Day Five there was a lot of adjusting to be done. A large number of sub-prime entries had sneaked through so the culling began.