McCann Indonesia adds to creative department hiring Beta Perwata as creative director

McCann Worldgroup Indonesia has hired Beta Perwata as creative director, adding additional bench strength to the existing team, headed by executive creative director Gary Caulfield.

Perwata (left) will lead the creative teams responsible for some of the agency’s highly prized accounts including; L’Oreal, Maybelline, Cussons and Perfetti Van Melle.

She has previously worked in Singapore and India with the Ogilvy, Lowe and JWT networks.

“Beta is a highly regarded local talent with more than 15 years experience in the industry, but importantly, Beta has a successful track record working abroad for six years. She is a fabulous hire for us,” said Caulfield. “Beta’s international experience and aptitude for capturing locally relevant insights through her communications gives her an edge that is very rarely seen in Indonesia. We’re excited to have her on board.”