Foot Locker launches ‘Harden Soul’ via BBDO NY

USA: Foot Locker has launched “Harden Soul,” the newest commercial in the brand’s “Foot Locker Approved” campaign from BBDO New York. The spot stars NBAer James Harden in his third major Foot Locker commercial appearance, alongside Stephen Curry for the first time…with a very funny musical twist.

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James Harden is coming off the best year of his career. He’s taking things to the next level by cutting an R&B album. Luckily, Stephen Curry is there to let him know he can also get to the next level with fresh Nike gear from Foot Locker.

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