DDB DM9JaymeSyfu Philippines and Cheil Worldwide Korea awarded Grand Prix of the Year $10,000 cash prizes at 2013 AdStars Festival
DDB DM9JaymeSyfu Philippines and Cheil Worldwide Korea were the stars of the show at last night’s AdStars International Advertising Festival, held in the impressive Bexco convention center in Busan, Korea.
DDB DM9JaymeSyfu’s Grand Prix award was for their Smart Communications “TXTBKS” public service campaign. And Cheil Worldwide won for their Samsung “Bridge of Life” concept in the Product and Services category.
These two winners were chosen from the 14 Grand Prix category winners. This is a unique feature of the AdStars Festival where the best public service campaign and best product and service idea in the Festival both win a $10,000 cash prize.
It was a fitting result to end what has been a highly enjoyable, inspiring and extremely well run AdStars Festival.
Smart Communications “TXTBKS” also won the Mobile Grand Prix. Further coverage of the Festival and winners will follow this week.