KDDI Tokyo showcases new integrated Play Screen campaign featuring advanced AR technology for all smartphone users
KDDI Corporation has launched their latest integrated digital campaign “Play Screen”. The campaign will feature a series of TV, cinema, print, OOH, digital platform and an app which interact with all contents made for the campaign.
Followed by their last two campaign “Perfect Sync” and “Full Control Your City”, this will be the third campaign to give users a glimpse into the exciting and innovative ways the KDDI’s au 4G LTE can play a role in enhancing their digital lives. KDDI’s technology have always led the industry of telecommunications in Japan and more importantly inspired and help people do powerful things. With that inspiration, KDDI have launched a new integrated campaign which will be entirely user-generated to showcase KDDI’s au 4G LTE can do to with a smartphone.
“Play Screen” is formed as an interactive game anchored by 60 sec film where two characters got trapped in the screen and users will get to save and shift them to different devices. With KDDI’s updated app ODOROKI, users can interact with the campaign on TVCM, OOH, web banners while playing the game. The app is powered by KDDI’s advanced technology, SATCH Viewer, a technology that makes AR application more accessible and handier to use. The app has 432 story patterns for user to enjoy.