Wieden + Kennedy Shanghai fabricates Nike Free Flyknit OOH campaign over 10 day period
September 4 2013, 9:25 am | | 1 Comment
Wieden + Kennedy Shanghai believes the ultimate achievement in knitting technology deserves an extraordinary introduction.
The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. Over the course of a 10-day live installation on a prominent
billboard in Shanghai, the sock-like Nike Free Flyknit was “knitted” thread by thread over a bare foot by four installation professionals.
1 Comment
Isn’t it a mere gimmick? It doesn’t tell me anything new nor does it make we want to buy the product.