Festival programme finalised for Spikes Asia
The Spikes Asia Festival of Creativity has it’s biggest content programme to date across the three days of the Festival, September 15-17th.
Industry greats will be taking to the stage to deliver over 30 seminars throughout the Festival. Highlights will include the ‘DDB Presents. . .’ seminar which sees Television Pilot Director, David Nutter (left), director of sixteen consecutive US TV pilots and episodes that include The X-Files, Homeland, The West Wing, ER and The Sopranos, taking delegates behind the scenes to illustrate his directing techniques and the materials that audiences connect to emotionally. Ogilvy & Mather’s Worldwide Managing Director Fergus Hay will be joined by guest speaker Sir Jackie Stewart, former Formula One champion, to tell his story of becoming one of the greatest pioneers for development across multiple disciplines within Formula One.
Further sessions will come from the likes of John Mescall, Executive Creative Director of McCann’s multi-award winning ‘Dumb Ways to Die’ campaign; Eric Solomon, Head of Global Insights & Strategy of The Zoo@ YouTube, which will include a performance by hip hop and dubstep street dancer Marquese Scott; Richard Summers, Head of Strategic Planning at Anomaly Shanghai; Johnny Hornby, Founding Partner, and Jon Burley, Executive Creative Directive & Managing Partner of CHI&Partners; Rei Inamoto, Chief Creative Officer and Vice President of AKQA; and Twitter’s Aliza Knox, Head of Online Sales APAC, who will look at Creativity ‘In the Moment’ featuring a discussion on a successful SingTel campaign with Miguel Bernas, Director of Digital Marketing, SingTel. Also taking to the stage will be all Spikes jury presidents – Tham Khai Meng, Mike Cooper, Jose Miguel Sokoloff, Lynne Anne Davis and Lo Sheung Yan.
Elsewhere at the Festival, forums will offer an exploration into three important themes: Creative Talent Management, Consumer Insights and Understanding People and Creativity in Social. These smaller, dynamic sessions will be taken by speakers that include, Andy Wilson, Head of Strategy for BBDO Asia Pacific; Rebecca Swift, Global Head of Creative Planning for istockphoto; and Peter Vegas, Senior Writer, and Matt Williams, Creative, both of Draftfcb. Introducing a new line of content to the Festival for 2013, Tech Talk sessions will see six curated talks given by leaders of APAC’s most forward-thinking digital media and marketing companies and will include talks given by Trinax, Videology, Amobee and more.
Aside from the invaluable content on offer, attendees will also benefit from the chance to see the greatest work currently coming out of the region. Exhibitions and screenings of the shortlisted work will provide inspirational insight whilst the Spikes Asia Awards Ceremony, taking place at the close of the Festival, gives delegates the occasion to celebrate and honour stand out work from the 2013 entries.
Offering insight into production and technology, two dedicated areas will showcase the latest innovations from these industries. Launching this year, the Production Zone will provide a platform for post-production solutions as well as studio equipment, whilst Innovasia, returning for a third year, will display the new wave of breakthrough technology-based products coming out of Asia and beyond.
Commenting on Spikes Asia, Terry Savage (left), Chairman of Lions Festivals, says, “What Spikes Asia does is provide three days of genuinely intensive learning and inspiration. The aim is that delegates leave refuelled, returning to their roles with a greater understanding of their industry and the ability to apply fresh creativity and knowledge to their work. This is an immense three days and one not to be missed if people from the region wish to innovate and stay ahead of the game.”