Dentsu Bangkok shows not even the devil can save you from the Hoy Hoy cockroach trap house
Dentsu Bangkok shows how Hoy Hoy Cockroach Trap House can effectively get rid of cockroaches from your house. The commercial plays on its unique selling point, “super sticky glue”. It conveys that every cockroach which gets lured in Hoy Hoy will stick till death with this glue no matter whoever it is.
The scene emphasized the product benefit by showing even the devil cockroach cannot escape from Hoy Hoy.
Credits:
Director: Apiruk Pangseepirom. Chief Creative Officer: Subun Khow. Creative Director: Monchai Visuttinont. Art Director: Tanachai Sutthisareesakul. Art Director: Naphol Chantapakorn. Art Director: Supparat Thepparat. Copywriter: Sutussarin Ankumpoch. Copywriter: Pattarapong Lapjarupong. Agency Producer: Monnarath Thanasai. Editor: Dechmongkol Prasertsit.