BBH Asia Pacific wins Dutch Lady milk business

BBH Asia Pacific has won the Dutch Lady business for South East Asia.

Dutch dairy co-operative Royal FrieslandCampina made the appointment after a three-way pitch. BBH will focus on further building the Dutch Lady brand in the region.

The global milk brand is called Dutch Lady in Malaysia and Vietnam, Foremost in Thailand and Frisian Flag in Indonesia.

Charles Wigley, Chairman, BBH Asia said, “FrieslandCampina are a genuinely creatively ambitious client group, with a big brand and a fine heritage. It’s an opportunity we are really looking forward to.”

AartJan van Triest, Category Director, Dairy Based Beverages, FrieslandCampina commented, “With our cooperative roots, Dutch Lady has built itself to be a caring and sustainable global brand with vested interest in local communities and their nutritional values. BBH is a partner whom we know understands both our brand beliefs and how best to engage with consumers in this region.”