New campaign from Lowe Lintas Mumbai promotes Tanishq’s new age design jewellry
In this commercial Lowe Lintas Mumbai’s task was to establish Tanishq as the “differentiated wedding jeweller”. Even if their customers buy the bulk of their wedding jewellery from a competitor, they want them to buy the brides main piece from Tanishq.
The TVC opens with a bride getting ready for her wedding, when we see a little girl walk up to her and interact with her. The bride and the little girl walk together to the wedding mandap. The little girl goes and sits next to an elderly couple and the pheras start. The little girl tries to tell the elderly couple that she also wants to go “round and round” but they tell her that she can’t. Finally the little girl calls out to the bride and says, “Mama, I also want to go round and round”. The bride shushes her, but the groom, on seeing how sad the little girl is, calls out to the girl and carries her. The couple then complete rest of the pheras with the little girl.