DDB Hong Kong relaunches PR and activation specialist agency LIVE to be lead by Valiant Yip

DDB has announced the rebirth of LIVE, its PR and activation specialist agency under DDB Group Hong Kong.

Valiant Yip has been appointed to head LIVE’s operations, bringing with him 14 years of PR and activation experience. He will oversee the overall leadership of the unit, reporting directly to Simone Tam, President and CEO of DDB Group Hong Kong.

LIVE will have its own independent clients, as well as functioning as part of DDB Group as the PR and Activation specialist. Yip will be responsible for the business development of LIVE, client management for LIVE’s clients and project leadership on activation programs across DDB Group’s clients. DDB will leverage his expertise by involving him from the early stage of creative development as and when activation is required.

Before coming to DDB Group, Yip was Director of Activation at Leo Burnett working across key clients, including Samsung, SHK sky100, Nestle Ferrero and Abbott. Yip and his former Leo Burnett team were behind the most recent Grand Kam Fan winning campaign for Ferrero.

Simone Tam said, “Val has what we’ve always looked for in a DDBer – he is talented, passionate and fun. We look forward to him reigniting LIVE.”

Yip added, “I believe advertising centres on fun, people and great work. This is what DDB Group is all about. With support from Simone and Jeffry, this is also what I want LIVE to achieve.”