Bilcom Japan uses the art of origami in 2 stories of motivation and appreciation for Konica Minolta
February 25 2014, 10:09 am | | No Comments
The first movie involves using the process of Japanese traditional culture Origami (paper folding) to create a whole new interior space.
A man stands in a white cube space, then colourful papers suddenly begin to be printed from the printer. The man folds the colorful pieces of paper and the origamis become a chair, a desk, and then a colourful office space appears.
The second episode describes a story of heartwarming surprise for an office worker from her colleagues. During the making of these movies, 1,744 origami ornaments were made over 60 days. These brand videos created by Bilcom Japan are aimed to portray Konica Minolta’s communication message “Giving Shape to Ideas” in an interesting and non verbal way.