TBWA\TAL educates Sri Lankans on the perils associated with illegally travelling to Australia
Illegal immigration of ‘Boat People’ is a growing concern for many developing nations such as Sri Lanka. A thirty year civil war, ethnic conflict and high unemployment rates have led to many Sri Lankans making the perilous journey by boat to Australia with hope for a better life. Uneducated on new policies, they fall victim to people smugglers and often lose all their life savings in the process.
TBWA\TAL was presented the challenge of raising awareness of this intolerable social issue and help change the mentality of those affected by opening their eyes to the reality of the situation. The money spent on these journeys is money wasted.
The campaign titled ‘Salli Wathure’ asks Sri Lankan people to stop throwing their money into water.The campaign runs across television, radio, outdoor, leaflet and ground activation. It launched in February and will run for two months.
Credits – Chief Creative Officer: Subhash Pinnapola. Creative Directors: Lanil Peiris / Mario De Soyza. Art Director: Shiven Wikramasekara. Copywriter: Dilan Herath, Chaminda Molligoda. AV Manager: Kasun Pathirana. A/V Executive: Tharindu Deshapriya. Client Service Director: Gowrie Indrarathne. Client Service Manager: Pandula Dassanayake. Production House: SKY Entertainers (Pvt) Ltd.. Director: Nilan Cooray. Music Director: Sachith Peiris. Line Producer: Rasitha Jinasena. Director of Photography: Ranga S. Bandara. Assistant Director: Mahesh Munasinghe. Production Manager: Amarathunga Athapaththu. Art Director: Nuwan Sanuranka. Costume Designer: Purnima Muhandiram. Make up: Narada Thotagamuwa.