Pizza Hut picks Bates CHI&Partners Philippines

Bates CHI&Partners Philippines has won the Pizza Hut account, in a competitive three-way pitch, which included a multinational 4A and a local agency. Pizza Hut is also a client of Bates CHI&Partners in China.

“We are extremely thrilled to have the opportunity to partner such an ambitious brand like Pizza Hut. We look forward to working together to help elevate the brand and to establish its market leadership in The Philippines,” said Leah Magdaluyo, Client Services Director, Bates CHI&Partners.

The brief had three main requirements – to develop a long-term consumer engagement program based on the global “Make It Great” platform, present a campaign idea for new product launches, and to increase frequency of consumption across all channels by building a consistent and relevant brand.

Teck Huak Lim, COO, Pizza Hut said, “Bates CHI&Partners is a capable and creative team. They were spot-on in their insights and really understood our brand.”

Elaine Guzman, Vice President, Pizza Hut Marketing, said, “Bates CHI&Partners stood out by demonstrating exceptional strategy thinking and creativity. A strong network of creatives across Asia working on the Pizza Hut brand is also a big plus.”

David Mayo, CEO, Bates CHI&Partners, commented, “Pizza Hut is an important regional relationship of Bates CHI&Partners. The work we do in driving their business is second to none and we are pleased to be working with our client now in The Philippines.”