Dave Trott on Predatory Thinking
March 21 2014, 9:52 am | | 1 Comment
If you find yourself with a spare 40 minutes on the weekend check this out.
UK advertising icon Dave Trott simplifies the creative process, armed with only a flip-chart and a marker, in his “Predatory Thinking” talk.
1 Comment
Great talk by one of the greats….loved the Sainsbury’s example.
This is what creative directors who give interviews should sound like….its totally uninspiring to read about cds talking all kinds of rubbish about what inspires them, what campaign they did 20 years ago and such.
Trott gives you something useful and valuable in exchange for your time.