Carat Asia wins regional account for Dutch natural dairy company FrieslandCampina

Carat, media planning & buying specialist, has been awarded the Asia media account for natural dairy FMCG brand FrieslandCampina. Carat will work with the brand in Thailand, Indonesia, and Hong Kong and will pick up further briefs in China, Malaysia and Singapore throughout 2014.

Dutch company FrieslandCampina offers people essential nutrients with natural dairy products responding to the world’s growing demand for healthy, sustainably produced food. The company produces products such as dairy-based beverages, infant & toddler nutrition and branded cheese that contain essential proteins, fats, milk sugars, vitamins and minerals to stay healthy.

Carat will work closely with FrieslandCampina to manage their strategic media planning and buying across the region to drive growth throughout the company and bolster the entire product chain, from cow to consumer.

Sean O’Brien, CEO for Carat APAC said, “After a thorough pitch process we’re excited to be awarded the FrieslandCampina account. The whole process has been a very collaborative one – FrieslandCampina has a very clear idea of what they want to achieve in the region and the appointment shows they are confident that Carat can deliver. We look forward to working with the team at FrieslandCampina to drive their business growth.”