Zohar Furniturewala joins Scarecrow as art ECD

Scarecrow brings on board Zohar Furniturewala as Executive Creative Director Art for their Mumbai office to increase its capabilities in art, craft and design facets of the business.

The Scarecrow Art Department will be divided into 2 groups. Kapil Tammal and Zohar Furniturewala will mentor the department, and each group will handle more than 15 brands.

Furniturewala (left) has 15 years of experience in creating and executing idea-led brand campaigns and design projects, while running agencies and creative departments. Specific areas of his expertise include: creative leadership, robust knowledge of advertising and communication, great inter-personal relationships, team playing, perfectionism, freethinking and learning.

Thorough with creative business management aided by a keen insight and understanding of how businesses and clients work, Furniturewala founded the Thunk Design Company in 2007, where he handled Fashion & Lifestyle Brands, Home Appliances and Media Brands (Reliance Corporate, Mustang Socks and Accessories, Optima Communications -Middle East, Chromozome Men’s Innerwear, Futurebazaar.com.)

Commenting on this development, Manish Bhatt, Founder Director, Scarecrow, said,  “At the current stage of Scarecrow’s nonstop 4 year long journey, Scarecrow handles many brands like ITC  (Vivel & Fiama Di Wills), Joy Cosmetics, Vimal, Lava and other brands across various categories like lifestyle, personal care, beauty, fashion etc. which demand new design ideas every day. So, apart from Kapil Tammal, Scarecrow was looking for one more design mentor, which we found in Zohar. He is not only a great design mind but also a great idea person and an occasional writer too. And his experience of running a design house will help him to become one of the rare creative people who understand the business we are in.”