Ogilvy & Mather Brasil releases Dove ‘Patches’ to follow on from ‘Real Beauty Sketches’ campaign
April 10 2014, 12:51 pm | | 4 Comments
Dove, via Ogilvy & Mather Brasil, has released the next campaign to follow the multi-award winning “Real Beauty Sketches”.
Dove is committed to creating a world where beauty is a source of confidence not anxiety. So they created Dove: Patches and invited women to discover how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. Become part of the journey that will empower women around the world with the message that beauty is a state of mind.
4 Comments
These are either the most gullible women in the world, or the whole thing is utter fiction.
Either way (resisting the urge to use the obvious phrase) it’s not anywhere near as good as Sketches. Tough one to follow up though, obviously. This just feels manipulative and flat.
Hey – I got a magic patch too.
Wear it and you too will feel more creative.
Anyone desperate enough to volunteer for the tests?
the ol’ difficult second album
Dove is supposed to uplift women. Sketches was great. THis one is really demeaning.