Bestads Top 6 of the Week reviewed by Bruce Henderson, CCO, Geometry Global, New York: O&M India’s Akanksha Foundation ‘Message Barter’ is the top interactive campaign of the week
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Bruce Henderson, chief creative officer, Geometry Global, North America, based in New York. Henderson chooses The Akanksha Foundation ‘Message Barter’ via Ogilvy & Mather India as the top interactive campaign of the week….
Winner: Cardstore: The World’s Toughest Job. Numerous people (both in and out of the business) forwarded this to me last week and posted it to social media, which I think is indicative of the effect it had on popular culture. It’s a really good idea, and a very poignant way to bring the difficulty and value of the job that mothers do to life. It’s also a sweet and touching way to bring attention to the Mother’s Day holiday. READ ON…