Keep your bicycle safe in Bangladesh with HMBR locks in this print campaign from Grey Dhaka

Bicycle theft is a big problem in Bangladesh. But if bikes had HMBR locks they would be impossible to steal. To dramatize this imposipuzzle idea, Grey Dhaka printed them in selected local newspapers.

Credits – Executive Creative Director: Syed Gousul Alam. Creative Director: Nurur Rahman. Group Creative Director: Constantine Chew. Art Directors: Shariful Islam, Sraboni Chowdhury. Associate CD/Art Directors: Akrum Hossain, Jaiyyanul Huq. Associate CD/Copywriter: Anam Biswas. Business Director: Salahuddin Shahed. Planners: Bitop Das. Ummiya Rahman. Account Director: Masud Parvez. Photographers: istock, Abdul Baten. Creative Mentor: Per Perdeson. Production Manager: Mokaram Hossain. Print Producer: Manami Sunjia Hossain.