BBDO Guerrero Manila launches phase 2 tourism campaign featuring activity-filled Boracay island
BBDO Guerrero has launched the first of a series of ads that are part of phase II of the “It’s More Fun In The Philippines” campaign produced for the Philippine Department of Tourism.
While phase I of the “It’s More Fun In The Philippines” campaign was successful in creating a clear identity for the country and the Filipino people, phase II now aims to highlight some tourist destinations, giving tourists more reasons to believe why it is more fun in the Philippines.
The first spot is for Boracay. Within a 30-second timeframe, the commercial shows Boracay in all its splendor, vibrant and activity-filled from sunrise to the next sunrise. This spot is aimed at attracting tourists looking for endless possibilities in one location, as Boracay is truly “Asia’s 24/7 island”.
“This year, the Philippines hopes to be able to expand the country’s tourism campaign. We are now in what we call the sustaining phase of More Fun in the Philippines. And it is larger, both physically and figuratively, in the sense that we are going into specific destinations and offerings such as Boracay. Now, the world will understand that the Philippines is a treasure of fun and adventures historically, culturally, and naturally,” Tourism Secretary Ramon R. Jimenez Jr. said.
David Guerrero, Creative Chairman at BBDO Guerrero, said “This is the right direction for the campaign – making the destinations famous. Where better to start than Boracay, voted the world’s most desirable island to visit”.