Oxigen Services India appoints ITSA to launch their mobile payment solution brand for youth

Oxigen Services India has awarded ITSA as its brand and communications partner to launch their mobile payment solution brand for Indian youth. Oxigen is India’s largest payments solutions provider and is in the business of service aggregation, distribution and payment processing/collections. The business is built to service the nations telecom/DTH operators, multiple services, providers and banks, pan India. The account was awarded to ITSA after a multi-agency pitch featuring six other agencies which were also in the fray.

Emmanuel Upputuru, (pictured) Founder, ITSA and Chief Integration Officer said, “Oxigen been always way ahead of its time and has proven technology platforms and tie-ups to deliver a great experience to the Gen Y customer. For ITSA, its an opportunity to not just build a mind leading, new age brand but a digital era product in the digital mass medium – the mobile. This is what excites me about the opportunity.”

Ankur Saxena, CEO, Oxigen, said, “We found ITSA’s ideas incredibly powerful – it just stood out compared to anything else we saw. What we felt was these guys really complement us with their knowledge and understanding of end users – this is what we needed. An ability to connect powerfully with consumers as this would be our first foray in some time in consumer marketing.”

Meher Sarid, President, Corporate Affairs|HR|Brand stated, “I welcome ITSA as our new partners on the Oxigen brand. Over the last decade, we have developed a strong brand and visual identity and I am looking forward to carrying this core identity with our new service. ITSA’s capability is impressive – I am looking forward on how the ideas are implemented and executed from a design and identity synergy perspective so we can continue to strengthen the corporate brand and our overall visual presence across the country.”

Rachna Prasad, who will be spearheading the marketing for the new service, said, “I am looking forward to really create a mark and in ITSA I think we have the right partner to do that. In terms of being able to think big and also to drive key behaviours that achieve results”.