Cannes Contenders: TBWA Kuala Lumpur
How will Asia Pacific perform at Cannes this year? During the lead up to the Festival Campaign Brief Asia will be showcasing the work we hope will impress the judges….
TBWA\Kuala Lumpur
TBWA\Kuala Lumpur showed how you can ‘Right the Wrong’ with Paper Mate Liquid Paper through a three part print campaign. Since Paper Mate Liquid Paper is about correcting mistakes, TBWA elevated the product story to a new level – Good vs. Evil. The campaign was so successful that it is now being publicised outside of Kuala Lumpur.
TBWA\Kuala Lumpur
With Malaysia listed among the countries with the lowest number of organ donors in the world, TBWA\Kuala Lumpur helped launch an organ donation drive for the Society for Transplantation. The symbolic film was based on the idea, ‘Live on when you pass on’, and expressed this message effortlessly in a seamless take.
Creative Juice Kuala Lumpur
Etiqa MotorTakaful.com, a Malaysian auto insurance company, and Creative Juice Kuala Lumpur wanted to help encourage young drivers to be safer on the roads. They developed Safe Tracks, an app that rewards users with free music when they drive within the speed limit. Leveraging on local indie record label, The Wknd, the app reward users with exclusive live sessions and B-sides from local artists.