Cannes Contenders: Leo Burnett Asia Pacific
How will Asia Pacific perform at Cannes this year? During the lead up to the Festival Campaign Brief will be showcasing the work we hope will impress the judges ….
Leo Burnett Sri Lanka
It was the dreaded word that was on the lips of every Sri Lankan – Dengue, the deadly mosquito-borne fever had reached epidemic proportions. With over 30,000 people infected in 2013, the disease had claimed too many lives. ‘Mawbima’ a mass-market nationwide newspaper, wanted to do its part in the fight against Dengue.
Leo Burnett Philippines
In the aftermath of a typhoon, when the hot sun is up again, leather jackets and long gowns are of no practical use to the intended recipients of this donation. What they need are food and daily essentials that will help with their survival needs. Hence, we looked for a way to convert fashion to food, water and medicine.
Beacon/Leo Burnett Tokyo
The game “Funfair in your Mouth” is controlled and activated by motions (of eating vegetables) on kids’ faces. Chomping through virtual vegetables, kids drive jet planes or rollercoasters. We also included a stage of the game, where kids had to ask their mum for real vegetables. The site recognises the color of the vegetables, and with each bite, it sends off a colorful firework blast in the virtual world on screen.
Beacon/Leo Burnett Tokyo
RUN NAVI is an iPhone application service designed to promote the joy of the run and stimulate the average runners’ senses. By setting your “mood of the day” within Run NAVI, you can dynamically create your own personalized route and sights, synchronously updated on Google Maps and Google Places.
Beacon/Leo Burnett Tokyo
Leo Burnett Tokyo set out to change the perception of camping, away from that of a survival challenge to that of an outdoor resort experience. The idea was to drive people living in the city to try the outdoor life and understand that Coleman has a range of products that can act as the inspiration for their own outdoor resort.
Leo Burnett Thailand
TMB created the No Fixed account offering high interest rate with just an initial deposit of one baht. To make the concept tangible and visible to the target consumers, 100,000 flyers created out of real one baht coins were distributed in prime areas of Bangkok. The campaign successfully turned a typically-ignored one baht coin into a money deposit that comes with high interest rate at TMB.