DDB Mudra West lures Manoj Bhavnani from Bates India to take up senior creative director role

Bates India creative director Manoj Bhavnani has joined DDB Mudra West as senior creative director.

At Bates Bhavnani (left) worked on some of the agency’s biggest accounts such as FIAT, Tata AIG and Colgate. He was a part of the REDFUSE team, a group created by WPP to exclusively handle the communication duties for Colgate. With over 11 years of work experience and a degree in Statistics, he has also worked with top agencies in the country including Draft FCB Ulka, Lowe Lintas, Grey Worldwide and Ogilvy & Mather.

Bhavnani has also authored a novel, “Screwed!” which has been published by Penguin in September 2012.

Rahul Mathew (left), Creative Head, DDB Mudra West said: “Over the last 5 months, Rajiv & I have been working hard at improving our product. Manoj is yet another step in this direction. He brings sound thinking and a lot of enthusiasm to our talented bunch. And am sure will prove to be an essential cog in our creative machinery.¿    

Commenting on Manoj¿s appointment, Rajiv Sabnis, President, DDB Mudra West, said: “Manoj is talented professional who has cut his teeth on demanding and large brands in some of the best agencies. His ability to produce consistently good creative work on global, process-driven businesses really got us talking. We look  forward to his contribution, especially on J&J Beauty Care, and hope that he has long innings in DDB Mudra.”

“It’s an exciting time to be joining DDB Mudra,” said Bhavnani. “The agency has been creating great campaigns that have picked up many awards. Rahul, Rajiv and Sonal have placed their faith in me to keep up the quality of work, and I hope I will repay their faith in the time to come.”