ComZone Phnom Penh creates new TVC for Insee Diamond cement using the shadow of eagles
ComZone Phnom Penh has produced their third brand repositioning TVC for the Chip Mong Group, which owns the three leading cement brands in the country. After two successful thematic TVCs for Camel Cement and ‘ready-mixed’ Chip Mong Concrete, ComZone has used their creative talents and energies to create the “Inspirational Shadow” TVC concept for Insee Diamond Cement, one of Bangkok’s and the world’s best selling super premium cement brands.
“We reinforced the strength and symbolic status of the Insee Diamond eagle icon by using the shadow of eagles across the Cambodian landscape. Wherever the eagle shadow falls, the ground trembles and breaks open and skyscrapers and bridges erupt towards the sky creating a new Mega City skyline,” said So Lundy, CEO and Executive Creative Director of ComZone. “The new tagline ‘Super Strong Super Bond’ serves to reposition the brand as the best cement money can buy for the longest and strongest foundations that developers and engineers should use to build the cities of today and tomorrow.”
More TVCs are in the pipeline and ComZone’s creative teams, computer graphic experts, producers, directors, film teams, and post production partners continue using their local insights and talents to create and introduce novel visual concepts and messages directly targeted to the local and international viewer base.
Credit – Executive Creative Director/CD: Lundy So. Cambodian Copy Writer: Vichit Hong. Art Director: Seang Sokseyhak. Project Director: Jessica Lim. Strategy Communications Director: David McMillen. Account Director: Hazel Beth Gingoyon. Account Manager: Sopheap Sithorn. Films Director: Peter Anthony Aquilina. Agency Producer: Channipa Raya. Production House: FilmZone (Cambodia) Post Production: DigiPost (Vietnam)