iProspect makes two senior hires in Hong Kong

Digital performance agency iProspect has appointed Gary Cheung as Digital Performance Director for iProspect Hong Kong. Reporting into General Manager Lawrence Yang, Cheung will be responsible for driving new business and leading performance strategy for key accounts. Jennifer Tattersall will support Cheung as Digital Performance Manager iProspect Hong Kong in growing the client portfolio in Hong Kong and managing performance digital marketing for key regional clients.

Cheung joined iProspect in September 2010 as Client Services Manager before recently taking up his role as Digital Performance Director. Before joining iProspect Cheung was Senior Natural Search Analyst at iCrossing UK, a global digital marketing agency. Cheung also brings client-side experience from both Asia and Europe, having worked at Compass in Hong Kong as Senior Online Marketing Manager and Canon Europe as their European Web Search Specialist – looking after their EMEA Search initiatives across the region.

Tattersall joins iProspect from her role at ITV Global Entertainment where she led marketing strategy across Asia and the Middle East. She also held previous digital roles at Ogilvy Primary Contact and Golley Slater looking after major blue chip clients.

Lawrence Yang, General Manager iProspect Hong Kong & Regional Director APAC, said, “iProspect Hong Kong is growing rapidly and these two hires will help expand our portfolio of clients and excel in the service we give to our current clients. I look forward to working them both to accelerate this and drive our clients’ businesses forward.”

On his appointment Cheung said, “I am thrilled to be part of the iProspect Hong Kong team and look forward working with them to further develop our trusted client partnerships and drive business growth through performance driven strategies.”

Tattersall said, “The rise in global e-commerce is being driven by the Asia Pacific region, so it’s an exciting time to be joining iProspect. I am looking forward to applying my digital knowledge to help drive online performance for some of the world’s top brands.”