Homeless tooth teaches the importance of healthy gums in new campaign via Mana Bangkok
July 14 2014, 2:50 pm | | No Comments
Nobody realises that the gums play an important role in healthy oral care People pay less attention to their gums when it comes to healthy oral care. They care more about taking good care of their teeth without realising the root of the problem. A tooth that falls out is often caused by an unhealthy gum.
GumAlive, is a toothpaste that turns the consumer’s attention to the importance of good gum health.
This is done through a documentary style tvc by Mana Bangkok, through a story about a homeless tooth, by following a day in life of the homeless tooth, as it moves around different locations of Bangkok. It ends with a tagline “Healthy gums are the perfect home for teeth”.
