Daehong Communications Seoul uses roly-poly donation boxes to help children in need stand up
Unicef used these roly-poly donation boxes to help raise money in an attention getting way. Millions of children in the world are suffering from starvation and disease and this is just one way that Unicef can help save lives and help them stand up.
Using the weight of donated coins these roly-polies can stand up.
Daehong, Seoul printed the roly-poly donation boxes with the image of a child in need and placed them at many locations in Seoul. When people donate their coins into the roly-polies stand up by themselves because of the weight of coins.
The result is that people donating coins could actually experience what their little help could do. Around 10,000 people donated their coins and played with the roly-polies. Also, many people shared articles and pictures on their SNSes. The roly-poly donation boxes gave people a intuitive motivation to help children in need.