Publicis Singapore lures Floriane Tripolino from JWT in the role of Asia Pacific business director

Floriane Tripolino is to join Publicis Singapore as APAC business director in charge of global clients across the region. Tripolino is based in Singapore reporting to Loris Nold, CEO of Publicis APAC and Emerging Markets.

Tripolino (left) joins from JWT where she was running global clients for the region, in particular Kellogg’s and Johnson & Johnson. In the past 17 years, before joining JWT in Asia, she worked at BBDO in Paris and Moscow, Y&R in France and JWT Germany. Tripolino is also a Publicis alumni as she was in charge of BNP Paribas while at Publicis Conseil in Paris.

“Floriane joining is fantastic news for us and it is really good to have her back. I have no doubt that she will bring the right level of leadership and engagement for our key global clients in the region. With her great understanding  of digital and integrated communication, Floriane will work very closely with me and our global teams as we drive strategic engagement and continue to be the preferred creative partner for our global clients in their digital transformation”, said Nold.

Tripolino added, “I’m thrilled to be back at Publicis. Not only is it a network very close to my culture but the ambitions that Publicis has in this part of the world are truly exciting. I am really looking forward to working closely with the Publicis teams and our global clients across the region”.