Happy Creative Services India makes a move into digital and establishes new leadership team

Happy Creative Services India has expanded its digital cell to build a fully equipped solution to the present industry problem, by staffing digital marketing professionals with clear and specific roles. Run by a core team comprising of Akshaye Madhok as the Digital Director, Sanaa Abdussamad as the Creative Lead, Anoop Menon as Digital Strategist, Sumana Samuk as Group Account Director, and Madhu Sudan as Digital Producer, this division will help in connecting brands with its relevant audiences in the digital medium. Fully equipped with an 18 member team consisting of digital marketing experts across strategy, creative, content, technology, data, design and development, they will offer data driven insights to create purposeful digital content and experiences that can spark genuine conversations. “We intend to achieve this through the application of consumer data, and technology insights with a strong focus to marry design and digital. And with the rise of so many tech businesses, we are fully equipped to deliver to their design & experience needs.”, says Praveen Das, Chief Creative Officer + Co Founder, Happy (right).

Though the new division is only just being launched officially, Happy has been involved with producing quality content in this domain for over 8 years. “We have always been a medium agnostic agency providing content for brands across requirements. The move to invest in a fully native digital set up is more from an internal capability point of view. In the world of digital ideas having the ability to experiment internally just makes the process and output a lot better. Also it helps marketers to identify with us when we have a full fledged unit. Its also a move to transform the entire agency into a digital ecosystem. We love creating brands and have successfully done so in the last 7 years. We’re really excited to see if we can create brands purely on digital. That is an exciting possibility.”, says Kartik Iyer, CEO + Co Founder, Happy (left)

Madhok, one of the co-founders of Geek, brings with him over a decade’s worth of experience in technology development. His expertise lies in the digital domain, social media, digital publishing, gamification design, and technology consulting.

Abdussamad, a core member of Happy since its formation over 8 years ago understands the Happy DNA, and brings her flair and personal interest for digital storytelling, and the knowledge garnered from being a key member in a technology start up. 

Menon comes from Creativeland Asia and Maxus is equipped with over 6 years of experience developing strategy for brands like Frooti, Hippo, Titan, Audi, CCD, and Godrej.

Samuk is a digital and social media professional from Ogilvy with over 8 years experience across social media marketing, digital strategy, influencer marketing, affiliate marketing, account management & business development. She has been responsible for developing blueprints for success on all things related to social media for her clients across industries like Aviation, Hospitality, Technology, Healthcare and Mobile.

Sudan joins them as Digital Producer over 10 years of experience in handling more than 100 innovative digital & social campaigns for Indian and International brands. He brings in the technology know-how required to integrate ideas with the medium.

From providing content across multiple platforms for brands like Flipkart, to creating independent digital projects like The ‘Weightless’ Project, with the formation of this digital cell, Happy is a fully equipped a one-stop idea shop that can handle a brand’s end to end communication needs from brand creation to brand distribution across touch points. With prominent names like Flipkart, Ola Cabs, GoDaddy, Trendin, Lee, Basics, People and many others in its kitty, Happy now aims to target brands and businesses purely looking for digital support. And provide these services: social media marketing and communication, content strategy, community management, social listening and analytics, social experience design, influencer outreach, web video production, strategic ideas, and gratification management.