CB Asia Creative Rankings 2014: JWT Jakarta named Indonesia’s Creative Agency of the Year
Indonesia has taken large strides forward on the world creative map over the past few years and 2014 was no exception. This year’s Indonesian Creative Agency of the Year winner is JWT Jakarta.
JWT Jakarta was a clear winner following Campaign Brief Asia’s calculations of regional and international award wins from the country. The agency, lead by ECD Ivan Hady Wibowo (pictured above), scored points across D&AD, The Work, AdStars, Spikes Asia and AdFest for clients Leuch Tech, CCTV and Benih Matahari “House of Mud”.
Runner-up for the Creative Agency of the Year title is Publicis Jakarta with 85 points including Gold at AdFest for Nescafe “Ready to Drink” and Change.org. Publicis Jakarta, lead by CCO Enrique Gutierrez Gamarra, also scored point at Spikes Asia, AdStars and The Work.
The third placed agency in the Indonesia Creative Rankings is Lowe Jakarta, lead by newly appointed chief creative officer Roy Wisnu (pictured right), with 80 points.
There were 5 other Indonesian agencies to gain points in the Creative Rankings. These will be detailed in a complete PDF version of the Rankings which will be sent free to all readers that have REGISTERED.
Over the next 10 days Campaign Brief Asia will also be releasing the results of our overall Regional Agency of the Year; Regional Network of the Year; A Country Performance Ranking; plus highlighting the Top Creative Leaders in Asia; and the Top Creative Teams in Asia.
What sets the Campaign Brief Asia Creative Rankings apart from other rankings around the world is that it is calculated solely on creative performance at the major regional and international award shows over the 2014 calendar year. There is no submission or document received from agencies that is then judged. It is based only on the facts – ie. creative award wins.
Importantly, we attribute an adjusted points value to each Gold, Silver and Bronze award won by each agency at each award show or festival. You might think this happens with other rankings systems, however this is not always the case. In some rankings a Gold at Cannes scores the same as a gold at Spikes. Campaign Brief Asia weights award wins against the difficulty of winning and we will continue to review each award show each year.
As an example, awards at AdFest and Spikes Asia are valued at: Grand Prix 40pts; Gold 30pts; Silver 20pts; and Bronze 10pts.
The international shows count for more – for example, at the Cannes Lions, award wins are valued at: Grand Prix 70pts; Gold 60pts; Silver 40pts; and Bronze 20pts. D&AD is harder to succeed at so the points attributed are: Black Pencil 150pts; Yellow Pencil 100pts; Nomination 60pts; and In-Book 20pts.
Also an important point of difference is that we only count the categories at the various award shows that are judged by Creatives and Creative Directors. This means award wins in the Print & Film Craft; Media; Effectiveness; and Public Relations categories at award shows are not included. Also Healthcare only categories at Cannes and Spikes Asia are not included.
The regional shows that are included in the Creative Rankings are: AdFest, Spikes Asia; AdStars, AWARD Awards and Campaign Brief’s The Work.
The International shows included are: D&AD, Cannes Lions, One Show (Advertising), London International Awards, Clio and New York Festivals.
The Indonesian Creative Rankings are sponsored by Seven Sunday Films.
For more information about the Creative Rankings read here.
Malaysian Creative Agency of the Year: TBWA Kuala Lumpur.
