Dentsu Plus, Bangkok creates a sound check to highlight domestic violence against women
February 10 2015, 11:44 am | | No Comments
Violence against women and children has been increasing steadily in Thailand over recent years. The statistics show that every hour, at least 3 women and children become victims of domestic violence. And the nature of the crime is such that it’s often hard to track.
Foundation For Women with Dentsu Plus, Bangkok came up with an effective way to tackle it get people to monitor the problem in their own communities. They asked Major Cineplex the most popular cinema in Thailand for cooperation in transforming the routine soundcheck in their cinemas halls into something more meaningful.