CB Asia Creative Rankings 2014: Cheil Worldwide awarded Creative Agency of the Year in Korea
Cheil Worldwide in Korea has been a regular big international award winner over the past six years or so, and 2014 proved no exception. Down on their record 2012 and 2013 awards tally, however Cheil still performed well enough to remain in the overall Top 20 most creative agencies in Asia ranking.
The agency’s tally of 405 points was accumulated over 6 award shows – AdStars, The Work, Cannes, New York Festivals, London International Awards and Spikes Asia.
The agency has five executive creative directors with the two most high profile, outside of Korea, being Wain Choi (left) and Thomas Hong-Tack Kim (right – who recently left the agency after two decades).
Cheil takes out the 2014 Korean Creative Agency of the Year award from second placed Innocean Worldwide with 65 points. Innocean scored awards at 3 shows – AdFest, Spikes and AdStars.
There was 4 other agencies from Korea to gain points in the Creative Rankings. These will be detailed in a complete PDF version of the Rankings which will be sent free to all readers that have REGISTERED.
Over the next few days Campaign Brief Asia will also be releasing the results of our overall Regional Agency of the Year; Regional Network of the Year; A Country Performance Ranking; plus highlighting the Top Creative Leaders in Asia; and the Top Creative Teams in Asia.
What sets the Campaign Brief Asia Creative Rankings apart from other rankings around the world is that it is calculated solely on creative performance at the major regional and international award shows over the 2014 calendar year. There is no submission or document received from agencies that is then judged. It is based only on the facts – ie. creative award wins.
Importantly, we attribute an adjusted points value to each Gold, Silver and Bronze award won by each agency at each award show or festival. You might think this happens with other rankings systems, however this is not always the case. In some rankings a Gold at Cannes scores the same as a gold at Spikes. Campaign Brief Asia weights award wins against the difficulty of winning and we will continue to review each award show each year.
As an example, awards at AdFest and Spikes Asia are valued at: Grand Prix 40pts; Gold 30pts; Silver 20pts; and Bronze 10pts.
The international shows count for more – for example, at the Cannes Lions, award wins are valued at: Grand Prix 70pts; Gold 60pts; Silver 40pts; and Bronze 20pts. D&AD is harder to succeed at so the points attributed are: Black Pencil 150pts; Yellow Pencil 100pts; Nomination 60pts; and In-Book 20pts.
Also an important point of difference is that we only count the categories at the various award shows that are judged by Creatives and Creative Directors. This means award wins in the Print & Film Craft; Media; Effectiveness; and Public Relations categories at award shows are not included. Also Healthcare only categories at Cannes and Spikes Asia are not included.
The regional shows that are included in the Creative Rankings are: AdFest, Spikes Asia; AdStars, AWARD Awards and Campaign Brief’s The Work.
The International shows included are: D&AD, Cannes Lions, One Show (Advertising), London International Awards, Clio and New York Festivals.
For more information about the Creative Rankings read here.
Country winners announced over the past few days:
Pakistan Creative Agency of the Year: BBDO Pakistan.
Vietnam Creative Agency of the Year: Ogilvy & Mather Vietnam.
Sri Lanka Creative Agency of the Year: Leo Burnett Solutions.
Thailand Creative Agency of the Year: Ogilvy & Mather Bangkok.
Singapore Creative Agency of the Year: BBDO and Proximity Singapore.
Taiwan Creative Agency of the Year: ADK Taiwan.
Philippines Creative Agency of the Year: DDB DM9 JaymeSyfu.
China Creative Agency of the Year: Lowe Shanghai.
India Creative Agency of the Year: McCann Worldgroup Mumbai.
Hong Kong Creative Agency of the Year: Red Fuse Communications
Indonesian Creative Agency of the Year: JWT Jakarta.
Malaysian Creative Agency of the Year: TBWA Kuala Lumpur.
