DigitasLBi hires former iProspect Indonesia CEO Debbie Aryandari as head of media SE Asia
Marketing and technology agency DigitasLBi has appointed Debbie Aryandari as Head of Media, Southeast Asia. Aryandari (pictured left) will be tasked with implementing a centralised media practice for the SE Asia region, and promoting overall growth of the agency’s media business in this region.
Mark Newton, Head of Media, APAC said, “The impact of technology on the media landscape has levelled the playing field in the industry, and forced agencies to focus on effectiveness and delivery of business goals, rather than just efficient delivery of media. With Debbie’s background in performance media, coupled with her management and business capabilities, she is perfectly equipped to help us grow DigitasLBi’s media business in Singapore and South East Asia, whilst developing a regional centre of excellence that supports our blended service offering.”
Aryandari said, “DigitasLBi has a unique culture and diverse skills that blend technology, creativity and media to transform clients’ businesses. APAC has historically lacked the digital advertising infrastructure compared to more mature markets, but in recent years we’re seeing rapid changes as inventory become available in programmatic, and big players are investing heavily to support growth in the region. At the same time we see a huge growth in commerce, with large retailers strengthening their focus on m-commerce. It’s a very exciting time to be in APAC.”
Aryandari began her career in multimedia design, website development and animation. She joined Carat as a freelancer in 2009 to help broaden the agency’s digital services, and was later entrusted with setting up the iProspect brand in Indonesia in 2012. In her most recent role as CEO for over 2 years, iProspect Indonesia, Aryandari was integral in winning coveted accounts including Philips, General Motors, AIG, Microsoft, and Reckitt Benckiser. She was also named as a “Face to Watch” watch by Campaign Asia-Pacific due to her achievements.